Five values form the building blocks of Holmarcom Group’s corporate culture, as conceived initially by the Group’s founder, the late Abdelkader Bensalah.

LOYALTY

As a group, we cultivate trust and loyalty with our employees and partners. This emphasis guarantees the long-term results of our efforts and ensures the success and well-being of all of our stakeholders.

INNOVATION

We seek to anticipate change and adapt to transformations in our markets by leveraging our creativity and passion for progress in all of its forms. We seek to generate value to ensure the long-term success of our Group and the development of the Moroccan nation.

COMMITMENT

Our subsidiaries consistently focus on engaging efforts and investments that contribute to the personal and professional fulfillment of our employees, the satisfaction of our customers, the development of our Group and the creation of value for our country.

RESPECT

Nous favorisons une considération réciproque basée sur l'écoute, la tolérance et l'humilité, ce qui assure un climat de confiance libérant les potentiels et les talents.

SOLIDARITY

Sharing, teamwork and support for collective interests are central to the success of our corporate purpose. Our commitment as a corporate citizen to civil society is a critical priority for the Group.